Website Terms & Conditions
Privacy Notice
Global Privacy Notice
At a Glance
Who we are
Myndstream is an artist-led, science-informed functional audio company. We unite
world-class artistry, scientific insight, and purpose-built technology to create and
distribute intentionally designed, evidence-informed music that supports health and
wellbeing. All of our music is delivered through an easy-to-use digital platform, for
personal and professional use worldwide.
What we collect
Contact details (e.g. name, email)
Technical data (e.g. device, IP address)
Usage and interaction data
Information you choose to provide
How we use it
To provide our services, improve performance, ensure security, and meet legal
obligations.
Legal bases
We rely on contract, legitimate interests, consent, and legal obligations.
Do we use AI?
Yes — to support recommendations, analytics, and service improvement. We do not
make solely automated decisions with legal or similarly significant effects.
Do we share data?
Yes — with service providers and partners where necessary, and with authorities
where required. We do not sell personal data.
International Transfers
Your data may be transferred internationally with appropriate safeguards (e.g.
standard contractual clauses).
Your rights
You may have rights to access, correct, delete, or restrict use of your data, and to
object or withdraw consent.
Contact: hello@myndstream.com
1. Introduction
This Privacy Notice explains how Mynd Group Limited (“Myndstream”, “we”, “us”,
or “our”) collects, uses, shares, and protects personal data in connection with:
- Our websites and platforms (including https://myndstream.com
- https://play.myndstream.com, https://listen.myndstream.com)
- Our music streaming and licensing services
- Applications and digital services
- Marketing, business development, and commercial activities
This Notice applies globally. Where local laws impose stricter requirements, those
apply in addition to this Notice.
2. Who We Are
Mynd Group Limited
Unit 9 Westworks, White City Place
195 Wood Lane, London, W12 7FQ, United Kingdom
Email: hello@myndstream.com
We may act as:
- Data Controller
- Data Processor (where acting on behalf of partners)
3. Global Scope and Applicable Laws
We operate globally across jurisdictions including those listed in our operational
footprint
Applicable laws may include:
- UK GDPR & Data Protection Act 2018
- EU GDPR
- CCPA/CPRA (US)
- LGPD (Brazil), POPIA (South Africa), PDPA (Thailand), etc.
For further information about your specific country, region or state, please refer to
Country-Specific Privacy Provisions (Enhanced Annexes)
4. How Our Services Are Delivered
4.1 Direct Myndstream Platform Use
- Myndstream acts as Data Controller
- We manage accounts, licensing, and content delivery
4.2 Processing Data via Partner Integrations
In addition to directly accessing our Website, our music streaming service may be
made available to you through a Software Development Kit (SDK) or Application
Programming Interface (API) embedded in applications or platforms operated by our
business clients (our ‘Integration Partners’). When you access our service this way,
we and our Integration Partner are typically acting as Independent Data Controllers.
The Data Controller is always responsible for protecting your personal data (see
below).:
4.2.1 Our Collection (Myndstream’s Controller Data):
We collect your Identity Data, Usage Data, Location Data, and Device Data directly
through the SDK to provide the music service and offer personalized content and
recommendations, as fully detailed in this policy.
4.2.2 Partner Collection (Client’s Controller Data):
Our Integration Partner is responsible for the data they collect about your use of
their application and is the controller for that data. You should refer to their Privacy
Policy for details on their collection practices.
4.2.3 Client Obligation:
Our Integration Partners are contractually required to ensure that you are provided
with this Privacy Policy and that they secure any necessary consent (such as for
Location Data) before the data is shared with us.
5. Categories of Personal Data
We may collect, use, store and transfer the following:
- Identity Data – name, username
- Contact Data – email, address, phone
- Profile Data – preferences, login credentials
- Transaction Data – payments, subscriptions
- Device Data – device type, IP, OS
- Usage Data – platform interaction
- Security Data – logs and authentication
- Cookies Data – tracking identifiers
- Marketing Data – communication preferences
- Location Data – IP-based or device location
We do not intentionally collect special category data.
6. How We Collect Data
- Directly from users
- Automatically (cookies, logs, analytics)
- Through business interactions
Further Information
6.1 Information You Provide
You may provide:
- Name, company details, contact details
- Payment-related information (processed by third parties)
- Preferences and usage reports
6.2 Automatic Collection
We collect:
- IP address, device information
- Browser and system data
- Usage patterns and interactions
via cookies and analytics tools such as Google Analytics.
6.3 Marketing Data Collection
We collect marketing data when:
- You subscribe to newsletters
- You sign up for trials or services
7. Cookies
We use:
7.1 Strictly necessary cookies
Required for platform functionality.
7.2 Analytics cookies
Used to measure usage and improve performance.
7.3 Advertising/targeting cookies
Used to personalise content and advertising.
Third parties (e.g., analytics providers) may also use cookies.
Users can:
- Manage preferences via the cookie banner
- Disable cookies via browser settings
Please note that disabling cookies may limit some functionality.
8. Purposes and Legal Bases
We process personal data under:
- Contract (to provide you with the service as an individual user)
- Legitimate Interests (to provide you with the service in a business to business
- context and to improve our service)
- Consent (where required by law - e.g. marketing to consumers
- Legal Obligation (for example, to comply with accounting and tax laws)
We use data to:
- Provide services
- Improve platform performance
- Ensure security
- Conduct analytics
- Send marketing communications
9. Profiling and Automated Decision-Making
We may use profiling to:
- Recommend content
- Improve user experience
- Support marketing
You have rights to object and request human review.
9.1 Use of Artificial Intelligence and Automated Technologies
We use artificial intelligence (“AI”) and automated technologies as part of our
services to enhance functionality, improve user experience, and support business
operations.
9.1.1 How We Use AI
We may use AI systems to:
- Recommend music, playlists, and content based on user preferences and
- behaviour
- Analyse usage patterns to improve platform performance and service delivery
- Support marketing activities, including personalisation of communications
- (where permitted)
- Detect and prevent fraud, abuse, or security incidents
- Generate insights to improve our products and services
- These systems may process:
- Usage Data
- Device Data
- Location Data
- Profile and preference information
9.1.2 Automated Decision-Making and Profiling
Some processing may involve automated decision-making and profiling, including:
- Personalised content recommendations
- User segmentation for analytics or marketing purposes
- This processing is designed to:
- Enhance your experience
- Improve relevance of content and services
- We do not make solely automated decisions that produce legal or similarly
- significant effects on individuals.
9.1.3 Human Oversight
Where AI is used:
- Outputs are monitored and reviewed where appropriate
- Human oversight is applied to ensure fairness, accuracy, and accountability
9.1.4 Your Rights
Depending on your location, you have the right to:
- Object to profiling or automated processing
- Request information about how automated decisions are made
- Request human intervention where applicable
- Withdraw consent where processing is based on consent
9.1.5 Data Minimisation and Safeguards
We implement safeguards to ensure AI is used responsibly:
- Processing is limited to what is necessary for defined purposes
- Data is protected using appropriate technical and organisational measures
- AI systems are designed to avoid unfair bias and ensure accuracy
10. Data Sharing
We may share data with:
- Group companies
- Service providers (hosting, payments, analytics)
- Professional advisers
- Authorities (where required)
We may also:
- Share anonymised statistical data
- Transfer data in connection with mergers or acquisitions
We do not sell personal data.
11. International Transfers
Data may be transferred globally with safeguards such as:
- Standard Contractual Clauses
- Adequacy decisions
- Risk assessments
12. Data Retention
We retain data only as necessary:
- For the duration of service use
- For up to 6 years after customer relationship ends (legal/tax)
- Longer where required for legal or legitimate purposes
Anonymous data may be retained indefinitely.
13. Security Measures
We implement:
- Encryption in transit and at rest
- Access controls and role-based permissions
- Secure infrastructure and monitoring
- Incident response procedures
All data is stored securely, though no system is completely risk-free.
14. Your Rights
You may have rights to:
- Access – You can ask to see what personal data an organisation holds about
- you.
- Rectification – You can request correction of inaccurate or incomplete
- personal data.
- Erasure – You can ask for your personal data to be deleted in certain
- circumstances.
- Restriction – You can request that the use of your data is limited while issues
- are resolved.
- Portability – You can receive your data in a usable format and transfer it to
- another service.
- Objection – You can object to the processing of your data in certain situations.
- Withdraw consent – You can withdraw your consent at any time where
- processing is based on it.
Complain to a supervisory body – You can lodge a complaint with a regulator such
as the Information Commissioner's Office if you’re unhappy with how your data is
handled. We may require identity verification and may refuse excessive or
unfounded requests.
15. Children
Our services are not intended for children under 13 (or higher local limits).
We do not knowingly collect children’s data.
Further Information
Myndstream’s Website is not intended for those under the age of 13 (in some
countries, stricter age limits may apply). We do not knowingly collect personal
information from children under 13 or under the applicable age limit (the “Age
Limit”), If you are under the Age Limit, do not use the Website and do not provide
any personal information to us. If you are a parent of a child under the Age Limit and
become aware that your child has provided personal information to us, please
contact us at hello@myndstream.com and you may request to remove such
information from our systems.
16. Third-Party Links
Our services may contain links to third-party platforms.
We are not responsible for their privacy practices.
Further Information
This Website may, from time to time, include links to third party websites, plug-ins
and applications (for example, the ability to follow us on Facebook). Clicking on
those links or enabling those connections may allow third parties to collect or share
data about you. We do not control these third-party websites and are not
responsible for their privacy statements. When you leave our Website, you should
read the privacy policy of every website you visit.
17. Changes to This Notice
We may update this Privacy Notice periodically.
The latest version will always be available on our platform and website.
18. Country-Specific Privacy Provisions (Enhanced Annexes)
18.1 United Kingdom
Personal data is processed in accordance with:
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
You have rights to:
- Access, correct, and delete personal data
- Restrict processing
- Data portability
- Object to processing (including marketing)
- Withdraw consent
18.1.1 Right to Complain
You have the right to lodge a complaint with the Information Commissioner's Office.
18.2 European Economic Area (EEA)
Personal data is processed in accordance with the EU General Data Protection
Regulation (EU GDPR).
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure
- Restrict processing
- Data portability
- Object to processing
- Not be subject to decisions based solely on automated processing (where applicable)
- Withdraw consent
18.2.1 Right to Complain
You may lodge a complaint with your local supervisory authority in the EEA country
where you live, work, or where an alleged infringement occurred.
18.3 Switzerland
Personal data is processed in accordance with the Swiss Federal Act on Data
Protection (revFADP).
We process personal data in good faith, proportionately, and only for specified
purposes.
18.3.1 Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion, where applicable
- Object to certain processing activities
18.3.2 Right to Complain
You have the right to contact the Federal Data Protection and Information
Commissioner.
18.4 United States
18.4.1 California (CCPA / CPRA)
You have the right to:
- Know what personal data is collected and how it is used
- Access and delete your personal data
- Correct inaccuracies
- Opt out of “sale” or “sharing” of personal data
- Limit the use of sensitive personal information (where applicable)
We do not sell personal data.
18.4.2 Other U.S. States
You may have rights to:
- Access, correct, and delete personal data
- Data portability
- Opt out of targeted advertising or profiling
- Appeal decisions regarding your requests
18.5 Canada
Under applicable law (including PIPEDA), you have the right to:
- Access and correct your personal data
- Withdraw consent (subject to legal or contractual restrictions)
18.6 Latin America
18.6.1 Brazil (LGPD)
You have rights to:
- Confirmation of processing
- Access, correction, and deletion
- Anonymisation or blocking
- Data portability
- Withdrawal of consent
18.6.2 Mexico, Argentina, Chile
You may exercise ARCO rights:
- Access, rectification, cancellation, and objection
18.7 Africa
18.7.1 South Africa (POPIA)
You have rights to:
- Access and correct personal data
- Request deletion
- Object to processing
- Lodge complaints with the regulator
18.7.2 Other African Jurisdictions
(e.g. Nigeria, Kenya)
We apply equivalent protections in accordance with local laws.
18.8 Middle East
18.8.1 United Arab Emirates, Saudi Arabia, Qatar
You may have rights to:
- Access, correction, and deletion
- Restriction or objection to processing
Different legal frameworks may apply depending on jurisdiction.
18.9 Asia-Pacific
18.9.1 India (DPDP Act 2023)
You have rights to:
- Access, correction, and erasure
- Withdraw consent
- Grievance redress
18.9.2 Southeast Asia
(Singapore, Thailand, Indonesia, Philippines, Malaysia)
Rights generally include:
- Access and correction
- Withdrawal of consent
18.10 East Asia
18.10.1 China (PIPL)
Where applicable:
- Enhanced consent requirements
- Potential data localisation obligations
18.10.2 Japan and South Korea
Rights include:
- Access, correction, deletion
- Restrictions on international data transfers
18.11 Australia and New Zealand
You have rights to:
- Access and correct personal data
- Lodge complaints with relevant regulators
18.12 Other Jurisdictions
Where not specifically listed, we:
- Apply globally recognised data protection principles
- Comply with applicable local laws
- Provide rights consistent with those laws
18.13 Governance and Accountability
We maintain a structured privacy and data protection framework, including:
- Records of Processing Activities (ROPA)
- Data Protection Impact Assessments (DPIAs)
- Vendor and partner contractual controls
- Defined retention and deletion processes
- Security and risk management controls
We regularly review and update our practices to ensure ongoing compliance.
19. Data Processing Framework
19.1 Processing Activity Mapping
Each activity described in the table below maps to a defined data processing activity
carried out during our business operations:
Further information
Processing
Activity Purpose Data
Categories Legal Bases Source
Account
Management
User onboarding and
account operation
Identity,
Contact, Profile Contract User
Music Streaming
Service Deliver music content Usage, Device,
Location
Contract /
Legitimate Interest
User /
Device
Licensing &
Transactions
Manage subscriptions
and licensing
Identity,
Transaction
Contract / Legal
Obligation User
Marketing
Communications
Send updates and
promotions
Contact,
Preferences
Consent /
Legitimate Interest User
Platform Analytics Improve service
performance Usage, Device Legitimate Interest Automate
d
Security & Fraud
Prevention
Protect platform
integrity
Usage, Security
logs
Legitimate Interest /
Legal Obligation
Automate
d
19.2 Data Flow Overview
19.2.1 Data Collection
- Direct input (account creation, forms)
- Automated collection (cookies, logs, analytics)
- Partner integrations (SDK/API where applicable)
19.2.2 Data Processing
- Hosted in secure cloud infrastructure
- Access restricted via role-based permissions
- Processed for defined purposes only
19.2.3 Data Sharing
- Internal group entities
- Service providers (hosting, payments, analytics)
- Regulatory authorities where required
19.2.4 Data Storage
- Stored in encrypted systems
- Retained per defined retention schedules
19.2.5 Data Deletion / Anonymisation
- Deleted after retention period
- Or anonymised for analytics
19.3 Roles and Responsibilities
We define roles and responsibilities for each processing activity as follows:
- Controller: Myndstream (direct platform use)
- Processor: Service providers (e.g., hosting, payments)
- Independent Controllers: Integration partners (where applicable)
Responsibilities are contractually governed via:
- Data Processing Agreements (DPAs)
- Vendor contracts
- Integration agreements
19.4 Data Transfer Mapping
We record all international transfers as follows:
- Destination country
- Transfer mechanism (e.g., SCCs)
- Risk assessment (where required)