Sanctum teams up with Myndstream to release The Sanctum Anthem
London | 10 June, 2024
In a first-of-its-kind collaboration, Myndstream, a leading health and wellbeing music provider under Cutting Edge Group renowned for soundtracks in blockbusters like Stranger Things, Whiplash, and Bridgerton, has partnered with Sanctum, the global mindful movement phenomenon. Myndstream has masterfully captured the very soul of Sanctum in sound, crafting an evocative hero track aptly named Sanctum Anthem.
This collaboration will culminate in the unveiling of the new Sanctum Anthem during a spectacular opening to Frequency Festival on June 9th. The festival will be held at London’s iconic KOKO Theatre and will be hosted by Sanctum Founder Luuk Melisse. The Anthem will be performed by noted breathwork instructor Reece Strathearn through an electronic-sound healing experience and supported by vocalist Joe Bernie. Post the event, the Anthem will be available to stream on all major streaming platforms.
The Sanctum Anthem is set to become an integral part of the multi-sensorial Sanctum method which is a collective ritual of unity and discovery, empowering the body and expanding the mind.
Sanctum is a transformative wellbeing practice and radical self-care experience in which participants move in unity to reach a deep sense of joy. The cutting-edge experience, which provides a sense of euphoria on an individual and community level, has attracted a massive following in Europe and was recently introduced in the US. Music is at the core of the unique Sanctum experience, and the creation of the Sanctum Anthem gives the practice a unique musical identity.
For Sanctum Anthem, Myndstream worked with one of its talented composers to bring the Sanctum vision to life. Taking inspiration from the fusion of disciplines used in the class experience, the three-minute Anthem utilizes contrasting music styles across genres including dance, electronic, shamanic sounds, instrumental, and spoken word, creating something distinctly Sanctum. A catchy motif is woven throughout the music as a sonic representation of Sanctum’s transformative journey, lingering in the mind much like the class itself. The track will be part of every Sanctum experience and will be available on all major streaming platforms so that participants can relive the joy of Sanctum time and time again.
Sanctum Co-Founder Gab Olszewski said, "Sanctum and Myndstream have joined forces in a groundbreaking collaboration, merging the art of communal wellness experiences with the strategic use of sonic branding. This partnership exemplifies a new frontier in business innovation, where the fusion of wellness and music not only enhances brand identity but also elevates the customer experience to unprecedented heights. Together, we set a new standard for holistic brand engagement, offering a unique and compelling narrative that resonates with audiences on a profound level."
Myndstream Founder Freddie Moross said, “It has been incredible partnering with Sanctum to bring their brand to life through music. The Sanctum Anthem is a sonic embodiment of their practice. A dynamic fusion of electronic soundscapes, interwoven with elements of spoken word, and punctuated by soaring orchestral moments. All of this is underscored by a sense of mystery and intrigue, perfectly capturing the essence of the Sanctum brand: a powerful blend of ancient traditions reimagined for a modern audience.This track is a testament to the power of music as more than just a backing track; it can be integral in bringing a whole brand to life.”
Sanctum’s success has caught the attention of media outlets worldwide, including British Vogue, The Times, BBC, Harper’s Bazaar, NY Post, and A Hotel Life. It was introduced in the US in January 2024 as part of a year-long partnership with the Auberge Resorts Collection, bringing Sanctum experiences to Auberge wellness retreats in resorts across the country.