Myndstream partners with Shared Beauty Secrets to launch immersive new Sound Escape massage treatment

London | November, 2024

Myndstream, a leading health and wellbeing music provider under Cutting Edge Group renowned for soundtracks in blockbusters like Stranger Things, Whiplash, and Bridgerton, is delighted to announce its partnership with Shared Beauty Secrets, a pioneer in spa treatments and developer of multi-sensory spa experiences and home retail products.

Together, they've created the immersive Sound Escape massage treatment, combining the power of seamless touch massage with a bespoke soundscape designed to destress the mind, restoring a sense of calm and balance. Myndstream and Shared Beauty Secrets have partnered with Spa Connect to release this innovative new treatment, launching in The InterContinental Hotel, London Park Lane spa.

"We are thrilled to be partnering with Myndstream and Shared Beauty Secrets to bring this incredibly relaxing and multi-sensory experience to our guests," says Dawn Shorter, Spa Director at The InterContinental Hotel London Park Lane.

"The Sound Escape treatment adds a unique dimension to our spa menu, offering a truly immersive journey that combines the power of touch and sound. We are also excited to be incorporating Myndstream's outcome focused music into our flotation experiences, allowing our guests to further personalise their wellness experience in our spa."

Informed by science, Sound Escape's music and seamless touch massage have been meticulously crafted to create a deeply relaxing, multisensory experience. By engaging multiple senses simultaneously, this treatment is designed to trigger the parasympathetic nervous system,the body's "rest and repair" response, promoting healing, reducing stress, and lowering blood pressure. The Sound Escape music is exclusively available on The Stream, Myndstream’s music streaming service dedicated to enhancing the spa experience.

The Stream is home to over 100 soundscapes crafted by world-renowned musicians, scientists, and wellness practitioners. All soundscapes are categorised by mood, outcome and duration, enabling therapists to personalise the music to their spa's unique ambience and client needs at the touch of a button.

To celebrate this exciting partnership, Shared Beauty Secrets is offering a special discount on the Sound Escape massage treatment training to all new trailists of The Stream. Sign up for a 14-day free trial and receive the training pack for just £25 (originally £75) and gain immediate access to the Sound Escape music plus all of the other incredible content available on the platform.

By incorporating the Sound Escape massage treatment and The Stream into your spa services, you can provide clients with a truly immersive and unforgettable experience that will keep them coming back for more. Sign up for a free trial here.

Freddie Moross, founder of Myndstream comments: “We are excited to be partnering with Shared Beauty Secrets to combine our passion for delivering truly unforgettable client experiences. This immersive treatment, rooted in science, combines massage, sound, and scent for a truly multisensory experience that delivers enhanced health and wellbeing benefits. Not only will your clients love it, but it will also set your spa apart from the competition and drive repeat business.”

Clare Anderson, Founder of Shared Beauty Secrets, Sensory Retreats and Sensory Sleep comments: “We are delighted to be partnering with Myndstream giving spas and salons the opportunity to create a client journey interlinking the powerful senses of sound and touch. By de-stressing the mind and restoring a sense of calm and balance through music and flowing massage techniques, you can truly experience a treatment which leaves you feeling both mentally and physically refreshed.”