Transformative mindful movement Sanctum Partners with health & wellbeing music provider Myndstream to release The Sanctum Anthem
London | 10 June, 2024
In a first-of-its-kind collaboration, Myndstream, a leading health and wellbeing music provider under Cutting Edge Group renowned for soundtracks in blockbusters like Stranger Things, Whiplash, and Bridgerton, has partnered with Sanctum, the global mindful movement phenomenon. Myndstream has masterfully captured the very soul of Sanctum in sound, crafting an evocative hero track aptly named Sanctum Anthem.
This collaboration will culminate in the unveiling of the new Sanctum Anthem during a spectacular opening to Frequency Festival on June 9th. The festival will be held at London’s iconic KOKO Theatre and will be hosted by Sanctum Founder Luuk Melisse. The Anthem will be performed by noted breathwork instructor Reece Strathearn through an electronic-sound healing experience and supported by vocalist Joe Bernie. Post the event, the Anthem will be available to stream on all major streaming platforms.
The Sanctum Anthem is set to become an integral part of the multi-sensorial Sanctum method which is a collective ritual of unity and discovery, empowering the body and expanding the mind.
Sanctum is a transformative wellbeing practice and radical self-care experience in which participants move in unity to reach a deep sense of joy. The cutting-edge experience, which provides a sense of euphoria on an individual and community level, has attracted a massive following in Europe and was recently introduced in the US. Music is at the core of the unique Sanctum experience, and the creation of the Sanctum Anthem gives the practice a unique musical identity.
For Sanctum Anthem, Myndstream worked with one of its talented composers to bring the Sanctum vision to life. Taking inspiration from the fusion of disciplines used in the class experience, the three-minute Anthem utilizes contrasting music styles across genres including dance, electronic, shamanic sounds, instrumental, and spoken word, creating something distinctly Sanctum. A catchy motif is woven throughout the music as a sonic representation of Sanctum’s transformative journey, lingering in the mind much like the class itself. The track will be part of every Sanctum experience and will be available on all major streaming platforms so that participants can relive the joy of Sanctum time and time again.
Sanctum Co-Founder Gab Olszewski said, "Sanctum and Myndstream have joined forces in a groundbreaking collaboration, merging the art of communal wellness experiences with the strategic use of sonic branding. This partnership exemplifies a new frontier in business innovation, where the fusion of wellness and music not only enhances brand identity but also elevates the customer experience to unprecedented heights. Together, we set a new standard for holistic brand engagement, offering a unique and compelling narrative that resonates with audiences on a profound level."
Myndstream Founder Freddie Moross said, “It has been incredible partnering with Sanctum to bring their brand to life through music. The Sanctum Anthem is a sonic embodiment of their practice. A dynamic fusion of electronic soundscapes, interwoven with elements of spoken word, and punctuated by soaring orchestral moments. All of this is underscored by a sense of mystery and intrigue, perfectly capturing the essence of the Sanctum brand: a powerful blend of ancient traditions reimagined for a modern audience.This track is a testament to the power of music as more than just a backing track; it can be integral in bringing a whole brand to life.”
Sanctum’s success has caught the attention of media outlets worldwide, including British Vogue, The Times, BBC, Harper’s Bazaar, NY Post, and A Hotel Life. It was introduced in the US in January 2024 as part of a year-long partnership with the Auberge Resorts Collection, bringing Sanctum experiences to Auberge wellness retreats in resorts across the country.
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Notes to Editors
About Myndstream
Pioneering a new approach to audio, Myndstream combines art and science to create music that transforms spaces and elevates how people feel within them. At the heart of the brand is a belief that music can play a powerful role in supporting health and wellbeing.
Myndstream’s soundscapes have been composed for use across spas, therapeutic practices, hospitality environments and personal wellness routines. Designed to promote relaxation, enhance mood, improve focus and restore energy, the music transforms everyday spaces into immersive environments of calm, care and intention. To support consistent, high-quality delivery across physical spaces, Myndstream uses proprietary technology to stream its music to thousands of spas worldwide through its digital platform, The Stream, available via app and desktop.
Through partnerships with leading academic institutions and wellness organizations, Myndstream is at the forefront of research exploring the impact of music in therapeutic settings. The brand also collaborates with a world-class roster of musicians and A-list talent to create and curate wellness-focused audio experiences for both businesses and individuals. Widely recognized as the gold standard in wellness audio, Myndstream is the official audio partner of Forbes Travel Guide and the Global Wellness Summit.
Myndstream is part of Cutting Edge Group, the acclaimed music company behind scores for Stranger Things, Whiplash, Bridgerton and other major film and television productions. Drawing on over 20 years of experience shaping emotional narratives through sound, Cutting Edge launched Myndstream to bring that same depth of impact to the world of wellness.