Myndstream x Timbaland, on why “Being in the club is cool, but being in the spa is cooler”

London | November, 2023

Myndstream, a global leader in health and wellbeing music, and Timbaland, the Multi-Platinum Grammy Award-Winning Super-Producer, Artist, Author and Entrepreneur have announced a new partnership to create a slate of wellness music projects.

The partnership was announced at the 2023 Global Wellness Summit in Miami, where Myndstream founder Freddie Moross interviewed Timbaland live on stage. Timbaland shared his inspiring story on how overcoming an addiction to Oxycontin, a powerful opioid painkiller led him to create wellness music.

Following a root canal treatment back in 2011, Timbaland started taking Vicodin and found it not only helped to ease the physical pain he was in but elevated some of the mental pressures he was dealing with at the time. When the treatment for his tooth ended he found himself craving the escape that the drug gave him and sought this out through Oxycontin. This grew into a dependence on the drug where he was taking up to 160mg per day at the height of his addiction. Timbaland talks of his time on the drug as a way of escaping life instead of enjoying it, until the turning point that saved him. “In 2018 I experienced a dramatic out of body experience where I felt I was being shown my future - or lack of future. I thought, I've got kids, I can’t live like this, something has to change.”

Timbaland faced his path to recovery head-on, with discipline and determination. Always coming back to his passion for music where he has been a disrupter in the industry for over two decades. As he moves into the wellness music space he brings this quest for disruption with him, as he explores how different frequencies affect mood and how tone can move through the body creating a physical and mental shift in the listener.

"Music is a very powerful tool," Timbaland said. "It calmed me down, and brought me out of crisis. It was this that triggered my fascination with frequency and tone, understanding the role they play in being able to change your perspective and attitude without you even realising it. I want to create music that can help people heal and grow. I want my music to be in every spa around the world.” Freddie Moross Founder at Myndstream is equally excited about the partnership. "Timbaland is one of the greatest talents in music history," Moross said.

"He brings a unique perspective and sound to wellness music, and he will help us bring the power of this genre of music to a whole new generation of listeners."

To hear Timbaland’s story in his own words, tune into this week's episode of “Crisis what Crisis?' podcast, where Andy Coulson delves deeper into Timbaland’s journey to recovery. Coulson comments: “It was an absolute privilege to have Timbaland join us on the Crisis What Crisis? podcast. We all know him as one of the world’s greatest super producers with more Top Ten hits than Elvis, but it was on the subject of overcoming addiction and the personal resilience that saved his life, that I hope listeners will find fascinating and helpful."

The first of the Myndstream and Timbaland wellness music projects is expected to be released in 2024.

ENDS

Notes to editors

About Myndstream

Pioneering a new approach to audio, Myndstream combines art and science to create music that transforms spaces and elevates how people feel within them. At the heart of the brand is a belief that music can play a powerful role in supporting health and wellbeing.

Myndstream’s soundscapes have been composed for use across spas, therapeutic practices, hospitality environments and personal wellness routines. Designed to promote relaxation, enhance mood, improve focus and restore energy, the music transforms everyday spaces into immersive environments of calm, care and intention. To support consistent, high-quality delivery across physical spaces, Myndstream uses proprietary technology to stream its music to thousands of spas worldwide through its digital platform, The Stream, available via app and desktop.

Through partnerships with leading academic institutions and wellness organizations, Myndstream is at the forefront of research exploring the impact of music in therapeutic settings. The brand also collaborates with a world-class roster of musicians and A-list talent to create and curate wellness-focused audio experiences for both businesses and individuals. Widely recognized as the gold standard in wellness audio, Myndstream is the official audio partner of Forbes Travel Guide and the Global Wellness Summit.

Myndstream is part of Cutting Edge Group, the acclaimed music company behind scores for Stranger Things, Whiplash, Bridgerton and other major film and television productions. Drawing on over 20 years of experience shaping emotional narratives through sound, Cutting Edge launched Myndstream to bring that same depth of impact to the world of wellness.