Myndstream partners with SleepScore Labs to reveal the hidden power of spa treatments in helping address sleep concerns

London | March, 2024

Global wellness music provider Myndstream has released the second episode of its new educational content series “Mastermynds” in partnership with Universal Companies, the US-based professional spa and salon equipment supplier.

Tapping into the ever-growing Sleep Tourism trend, where consumers are seeking out wellness destinations for their holistic approach to health, the latest episode focuses on the topic of sleep, following the release of Myndstream’s new album “Fast Asleep: Powered by Myndstream”.

The music was part of a 772-night study, conducted in collaboration with sleep experts at SleepScore Labs, an independent global specialist in sleep science and consumer sleep improvement.

The study has revealed promising results in helping people feel sleepier at bedtime, decrease nighttime waking, get more deep sleep and wake up feeling refreshed.

However, Myndstream is now championing that getting a good night's sleep starts long before your head hits the pillow. The things we do throughout the day can have a big impact on how we sleep at night. As many as 50-75 per cent of the population experience subclinical threshold sleep problems (source).

That's 10’s of millions of spa goers yearning for a good night's sleep, many of whom are willing to invest in improving it. Myndstream says this represents a big opportunity for spas to offer sleep enhancing treatments and therapies.

Offering specialised sleep-focused packages and training therapists on sleep supporting techniques can boost brand value and attract premium clients willing to invest in their sleep health, returning for continued sleep support and other therapeutic experiences.

In the latest Mastermynd episode, Dr Elie Gottlieb, head of applied sleep science at SleepScore Labs details five ways in which spas can supercharge their treatments with sleep inducing modalities:

• Create A Sensory Sleep Oasis: Creating a multisensory approach to atmosphere may trigger the parasympathetic nervous system helping relax the body and mind and supporting overall sleep health. To create this, use dim, warm lighting, infuse the air with relaxing essential oils, and hit play on one of Myndstream’s soundscapes.
• Massage Magic: Gentle Swedish or aromatherapy massages can promote relaxation, reduce muscle tension and reduce levels of cortisol, all supportive of a good night's sleep. You can also harness aromatherapy oils that may improve sleep, such as comforting lavender and vanilla or calming jasmine and cedar wood.
• Targeted Trigger Points: Preliminary data suggests that 3–5 kg of pressure for one to five minutes delivered to the wrist, specifically the HT7 (Shenmen) acupoint, may improve sleep quality.
• Warmth Works Wonders: Hot stone therapy, saunas or even the use of heated massage beds or warm baths can enhance body heat dissipation, thereby reducing your core body temperature, which is essential for the onset of sleep.
• Post-Treatment Practices: Equip your clients with sleep hygiene tips and encourage them to speak with their doctor if they suspect they may have an undiagnosed sleep disorder. Recommend keeping their bedroom comfortably cool, quiet, and dark, with a consistent and relaxing pre-sleep ritual. For example, studies have shown that a 104-109 F bath scheduled 1-2 hours before bedtime for as little as 10 mins can significantly reduce the amount of time it takes to fall asleep as the body cools down afterward. Sticking to the same bedtimes and wake-up times to support their circadian rhythm, avoiding bright lights in the 3-4 hours before bedtime. You can also share Myndstream’s scientifically validated sleep music as a take away, extending the spa's sleep-promoting effects beyond the treatment room.

Freddie Moross, founder of Myndstream, comments: “This partnership with SleepScore Labs marks a significant step towards empowering therapists with science-backed solutions that help harness the benefits of the spa in new and innovative ways.

“We’re excited about the prospect of these enhanced spa treatments, coupled with our new “Fast Asleep” album 1 hour before bed, in delivering better sleep and overall wellbeing for our clients.”

ENDS

Notes to Editors

About Myndstream

Pioneering a new approach to audio, Myndstream combines art and science to create music that transforms spaces and elevates how people feel within them. At the heart of the brand is a belief that music can play a powerful role in supporting health and wellbeing.

Myndstream’s soundscapes have been composed for use across spas, therapeutic practices, hospitality environments and personal wellness routines. Designed to promote relaxation, enhance mood, improve focus and restore energy, the music transforms everyday spaces into immersive environments of calm, care and intention. To support consistent, high-quality delivery across physical spaces, Myndstream uses proprietary technology to stream its music to thousands of spas worldwide through its digital platform, The Stream, available via app and desktop.

Through partnerships with leading academic institutions and wellness organizations, Myndstream is at the forefront of research exploring the impact of music in therapeutic settings. The brand also collaborates with a world-class roster of musicians and A-list talent to create and curate wellness-focused audio experiences for both businesses and individuals. Widely recognized as the gold standard in wellness audio, Myndstream is the official audio partner of Forbes Travel Guide and the Global Wellness Summit.

Myndstream is part of Cutting Edge Group, the acclaimed music company behind scores for Stranger Things, Whiplash, Bridgerton and other major film and television productions. Drawing on over 20 years of experience shaping emotional narratives through sound, Cutting Edge launched Myndstream to bring that same depth of impact to the world of wellness.