Myndstream partners with Shared Beauty Secrets to launch immersive new Sound Escape massage treatment
London | November, 2024
Myndstream, a leading health and wellbeing music provider under Cutting Edge Group renowned for soundtracks in blockbusters like Stranger Things, Whiplash, and Bridgerton, is delighted to announce that it has partnered with Shared Beauty Secrets, a pioneer in spa treatments and developer of multi-sensory spa experiences and home retail products.
Together, they've created the immersive Sound Escape massage treatment, combining the power of seamless touch massage with a bespoke soundscape designed to destress the mind, restoring a sense of calm and balance. Myndstream and Shared Beauty Secrets have partnered with Spa Connect to release this innovative new treatment, launching in The InterContinental Hotel, London Park Lane spa.
"We are thrilled to be partnering with Myndstream and Shared Beauty Secrets to bring this incredibly relaxing and multi-sensory experience to our guests," says Dawn Shorter, Spa Director at The InterContinental Hotel London Park Lane.
"The Sound Escape treatment adds a unique dimension to our spa menu, offering a truly immersive journey that combines the power of touch and sound. We are also excited to be incorporating Myndstream's outcome focused music into our flotation experiences, allowing our guests to further personalise their wellness experience in our spa."
Informed by science, Sound Escape's music and seamless touch massage have been meticulously crafted to create a deeply relaxing, multisensory experience. By engaging multiple senses simultaneously, this treatment is designed to trigger the parasympathetic nervous system,the body's "rest and repair" response, promoting healing, reducing stress, and lowering blood pressure. The Sound Escape music is exclusively available on The Stream, Myndstream’s music streaming service dedicated to enhancing the spa experience.
The Stream is home to over 100 soundscapes crafted by world-renowned musicians, scientists, and wellness practitioners. All soundscapes are categorised by mood, outcome and duration, enabling therapists to personalise the music to their spa's unique ambience and client needs at the touch of a button.
To celebrate this exciting partnership, Shared Beauty Secrets is offering a special discount on the Sound Escape massage treatment training to all new trailists of The Stream. Sign up for a 14-day free trial and receive the training pack for just £25 (originally £75) and gain immediate access to the Sound Escape music plus all of the other incredible content available on the platform.
By incorporating the Sound Escape massage treatment and The Stream into your spa services, you can provide clients with a truly immersive and unforgettable experience that will keep them coming back for more. Sign up for a free trial here.
Freddie Moross, founder of Myndstream comments: “We are excited to be partnering with Shared Beauty Secrets to combine our passion for delivering truly unforgettable client experiences. This immersive treatment, rooted in science, combines massage, sound, and scent for a truly multisensory experience that delivers enhanced health and wellbeing benefits. Not only will your clients love it, but it will also set your spa apart from the competition and drive repeat business.”
Clare Anderson, Founder of Shared Beauty Secrets, Sensory Retreats and Sensory Sleep comments: “We are delighted to be partnering with Myndstream giving spas and salons the opportunity to create a client journey interlinking the powerful senses of sound and touch. By de-stressing the mind and restoring a sense of calm and balance through music and flowing massage techniques, you can truly experience a treatment which leaves you feeling both mentally and physically refreshed.”
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Notes to Editors
About Myndstream
Pioneering a new approach to audio, Myndstream combines art and science to create music that transforms spaces and elevates how people feel within them. At the heart of the brand is a belief that music can play a powerful role in supporting health and wellbeing.
Myndstream’s soundscapes have been composed for use across spas, therapeutic practices, hospitality environments and personal wellness routines. Designed to promote relaxation, enhance mood, improve focus and restore energy, the music transforms everyday spaces into immersive environments of calm, care and intention. To support consistent, high-quality delivery across physical spaces, Myndstream uses proprietary technology to stream its music to thousands of spas worldwide through its digital platform, The Stream, available via app and desktop.
Through partnerships with leading academic institutions and wellness organizations, Myndstream is at the forefront of research exploring the impact of music in therapeutic settings. The brand also collaborates with a world-class roster of musicians and A-list talent to create and curate wellness-focused audio experiences for both businesses and individuals. Widely recognized as the gold standard in wellness audio, Myndstream is the official audio partner of Forbes Travel Guide and the Global Wellness Summit.
Myndstream is part of Cutting Edge Group, the acclaimed music company behind scores for Stranger Things, Whiplash, Bridgerton and other major film and television productions. Drawing on over 20 years of experience shaping emotional narratives through sound, Cutting Edge launched Myndstream to bring that same depth of impact to the world of wellness.